Kajian Branding Indonesia

Volume 7, N. 2 - 2025

Articles

Pengaruh E-WOM pada TikTok terhadap Purchase Intention Produk Rose All Day

Vanessa Bryant, Sheli Angraini Panggabean, Handyanto Widjojo, Fathony Rahman
PDF

87-102

DOI : https://doi.org/10.21632/kbi.7.2.87-102

Pengaruh Animosity terhadap Boycott Intention Studi Kasus Starbucks Indonesia 2023-2024

Denise Alexa Rimbo, Levina Levina, Agus W Soehadi, Antonius W Sumarlin
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103-117

DOI : https://doi.org/10.21632/kbi.7.2.103-117

Pengaruh Customer Experience dan Kualitas Pelayanan terhadap Niat Kunjungan Ulang Konsumen Wizzmie

Maria Theresa, Ester Cahyani Sianturi, Nurbaiti Nurbaiti, Yossie Rossanty, Onan Marakali Siregar
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119-130

DOI : https://doi.org/10.21632/kbi.7.2.119-130

Dampak Tema Alam dalam Kafe pada Brand Experience dan Active Engagement

Nicholas Hugo Tjokro, Vicky Fernando, Christiana Tercina Yosevina, Novi Amelia
PDF

131-143

DOI : https://doi.org/10.21632/kbi.7.2.131-143
DOI : https://doi.org/10.21632/kbi.7.2.145-151

Pengaruh E-Wom terhadap Purchase Intention di Media Sosial: Studi Kasus pada Skintific

Beatrice Adabella Widjaja, Debora Naftaliana Kristanto, Christiana Tercia Yosevina, Antonius W Sumarlin
PDF

153-169

DOI : https://doi.org/10.21632/kbi.7.2.153-169