Kajian Branding Indonesia

Volume 7, N. 1 - 2025

DOI: https://doi.org/10.21632/kbi.7.1

Articles

Transisi Bisnis Grosir Fashion dari Luring ke Daring di Sebuah Pusat Grosir

Dustin Marvel, Giovannio Nazaretti, Rudy Handoko, Alavi Ali
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1-8

DOI : https://doi.org/10.21632/kbi.7.1.1-8

Faktor-Faktor yang Memengaruhi Sikap dan Niat Perilaku Mahasiswa pada Pembelajaran Daring di Perguruan Tinggi

Geraldi Wijaya, Michelle Chrisca Taslim, Christiana Tercia Yosevina, Novi Amelia
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9-21

DOI : https://doi.org/10.21632/kbi.7.1.9-21

Factors Influencing Gen-Z’s Purchase Intention as Consequences of Product Placement Practice in K-Drama

Janice Janice, Tamara Rosa, Handyanto Widjojo, Novi Amelia
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23-37

DOI : https://doi.org/10.21632/kbi.7.1.23-37

Memprediksi Intensi Membeli Ulang dan Word-of-Mouth Pengunjung Perhelatan Musik

Ahmad Faizy Winarno, Ghafiki Keysha Firdaus, A. J. Ibnu Wibowo, Bernardinus Realino Yudianto
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39-60

DOI : https://doi.org/10.21632/kbi.7.1.39-60

Pengaruh Perceived Value terhadap Customer Engagement Behavior di Pusat Kebugaran FitHub

Derick Philander Santosa, Bryan Marcello Alam, Handyanto Widjojo, Istijanto Istijanto
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61-81

DOI : https://doi.org/10.21632/kbi.7.1.61-81

Pengaruh Store Environment Perception pada Interior Toko Sociolla terhadap Dorongan Perilaku Impulsive Buying

Chavela Angelica Putri Sugiharto, Jesslyn Natalie Lauwinata, Christiana Terecia Yosevina, Bernardinus Realino Yudianto
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83-93

DOI : https://doi.org/10.21632/kbi.7.1.83-93