Focus and Scope

KBI focuses on the dissemination of studies in the areas of creation, development, sustainability of brands, and areas where consumers process various perceptions related to products or services brands:

1. Logo
2. Naming and packaging
3. Branding and technology
4. Brand research methods
5. Brand metrics and analytics
6. Qualitative and quantitative brand research
7. Brand architecture and portfolios
8. Brand extension and growth
9. Brand alliances and mergers
10. Corporate brand management
11. Brand co-creation
12. Integrated brand communication
13. Brand valuation
14. Brand equity
15. Brand heritage and history
16. Brand reputation
17. Identity and image
18. Brand credibility and trust
19. Brand ethics and corporate social responsibility
20. Brand crises
21. Brand and law
22. Brand counterfeits.

Section Policies

Articles

Open Submissions

Indexed

Peer-Reviewed

Peer Review Process

The publication of articles by KBI is dependent primarily on their validity and coherence, as judged by peer reviewers, who are also asked whether the writing is comprehensible and how interesting they consider the article to be. All submitted manuscripts are read by the editorial staff and only those articles that seem most likely to meet our editorial criteria are sent for formal review. All forms of published correction may also be peer-reviewed at the discretion of the editors. Reviewer selection is critical to the publication process, and we base our choice on many factors, including expertise, reputation, and specific recommendations. The editors then make a decision based on the reviewers' advice, from among several possibilities:

• Accepted, with or without editorial revisions
• Invite the authors to revise their manuscript to address specific concerns before a final decision
• Rejected, but indicate to the authors that further work might justify a resubmission
• Rejected outright, typically on grounds of specialist interest, lack of novelty, insufficient conceptual advance, or major technical and/or interpretational problems

Open Access Policy

This journal provides immediate open access to its content on the principle that making research freely available to the public supports a greater global exchange of knowledge, meaning:

1. Everyone has free and unlimited access to the full-text of articles published in KBI; manuscripts are freely available without subscription or price barriers
2. Papers are immediately released in open access format (no long waiting periods)

Ethics