Focus and Scope

KBI focuses on the dissemination of studies in the areas of creation, development, sustainability of brands, and areas where consumers process various perceptions related to products or services brands:

1. Logo
2. Naming and packaging
3. Branding and technology
4. Brand research methods
5. Brand metrics and analytics
6. Qualitative and quantitative brand research
7. Brand architecture and portfolios
8. Brand extension and growth
9. Brand alliances and mergers
10. Corporate brand management
11. Brand co-creation
12. Integrated brand communication
13. Brand valuation
14. Brand equity
15. Brand heritage and history
16. Brand reputation
17. Identity and image
18. Brand credibility and trust
19. Brand ethics and corporate social responsibility
20. Brand crises
21. Brand and law
22. Brand counterfeits.

Section Policies

Articles

Open Submissions

Indexed

Peer-Reviewed

Peer Review Process

Publication of articles by KBI is dependent primarily on their validity and coherence, as judged by peer reviewers, who are also asked whether the writing is comprehensible and how interesting they consider the article to be. All submitted manuscripts are read by the editorial staff and only those articles that seem most likely to meet our editorial criteria are sent for formal review. All forms of published correction may also be peer-reviewed at the discretion of the editors. Reviewer selection is critical to the publication process, and we base our choice on many factors, including expertise, reputation, and specific recommendations. The editors then make a decision based on the reviewers' advice, from among several possibilities:

• Accepted, with or without editorial revisions
• Invite the authors to revise their manuscript to address specific concerns before a final decision
• Rejected, but indicate to the authors that further work might justify a resubmission
• Rejected outright, typically on grounds of specialist interest, lack of novelty, insufficient conceptual advance, or major technical and/or interpretational problems

Publication Frequency

KBI is published twice a year, in the period January-June and in July-December. 

Open Access Policy

This journal provides immediate open access to its content on the principle that making research freely available to the public supports a greater global exchange of knowledge, meaning:

1. Everyone has free and unlimited access to the full text of articles published in KBI; manuscripts are freely available without subscription or price barriers
2. Papers are immediately released in open-access format (no long waiting periods)

Archiving

This journal utilizes the LOCKSS (Lots of Copies Keep Stuff Safe) system to create a distributed archiving system among participating libraries and permits those libraries to create permanent archives of the journal for purposes of preservation and restoration.

Authorship and Plagiarism

Authorship of articles should be limited to those who have contributed sufficiently to take public responsibility for the contents. These contributions include (a) conception and design, analysis and interpretation of data, or both; (b) drafting the article or revising it critically for important intellectual content; (c) final approval of the version to be published; and (d) agreement to be accountable for all aspects of the work by ensuring that questions related to the accuracy or integrity of any part of the work are appropriately investigated and resolved. Submission paper to KBI is interpreted by the journal to mean that all the listed authors have agreed with all of the contents of the articles. The corresponding (submitting) author is responsible for having ensured that this agreement has been reached, and for managing all communication between the journal and co-authors before and after publication.

Co-Authorship
All Co-Authors of papers should have made significant contributions to the work and share accountability for the results. Authorship and credit should be shared in proportion to the various parties' contributions. Authors should take responsibility and credit, including authorship credit, only for work they have actually performed or to which they have contributed. Other contributions should be cited in the manuscript's Acknowledgements or an endnote. Authors should normally list a student as the principal Co-Author on multiple-authored publications that substantially derive from the student's dissertation or thesis. Authors who analyze data from others should explicitly acknowledge the contribution of the initial researchers.

Plagiarism and Self-Plagiarism
All work in the manuscript should be free of any plagiarism, falsification, fabrications, or omission of significant material. Every article submitted to KBI will be checked by Turnitin software. Articles with a plagiarism result exceeding 30% will be rejected promptly. The author is able to resubmit the article after he/she revises his/her work significantly. The editors will only process the article reaching below the 30% similarity limit.

Authors are expected to explicitly cite others' work and ideas, even if the work or ideas are not quoted verbatim or paraphrased. This standard applies whether the previous work is published, unpublished, or electronically available. Failure to properly cite the work of others may constitute plagiarism. Plagiarism in all forms constitutes unethical publishing behavior and is unacceptable.

Redundancy (or "self-plagiarism") is an unacceptable publishing behavior. Redundancy can occur in at least two ways: (1) Authors recycle portions of their previous writings by using identical or nearly identical sentences or paragraphs from earlier writings in subsequent research papers, without quotation or acknowledgment; or (2) Authors create multiple papers that are slight variations on each other, which are submitted for publication in different journals but without acknowledgment of the other papers.

Authors can and often do develop different aspects of an argument in more than one manuscript. However, manuscripts that differ primarily in appearance, but are presented as separate and distinct research without acknowledging other related work, constitute attempts (whether unintentional or deliberate) to deceive reviewers and readers by overinflating the intellectual contribution of the manuscript. Since publication decisions are influenced by the novelty and innovativeness of manuscripts, such deception is inappropriate and unethical. If exact sentences or paragraphs that appear in another work by the Author are included in the manuscript, the material must be put in quotation marks and appropriately cited. AJEFB reserves the right to evaluate issues of plagiarism and redundancy on a case-by-case basis.

The corresponding author has a responsibility to ensure that:

1. The article is an original work and does not involve fraud, fabrication, or plagiarism.
2. The article has not been published previously and is not currently under consideration for publication elsewhere. If accepted by KBI, the article will not be submitted for publication to any other journal.
3. The article contains no defamatory or unlawful statements and does not contain any materials that infringe upon individual privacy, proprietary rights, or any statutory copyright.
4. They have written permission from owners for any excerpts from copyrighted works that are included and have credited the sources from where they were obtained.
5. All authors have made significant contributions to the study including the conception and design of the article, the analysis of the data, and the writing of the manuscript.
6. All authors have reviewed the manuscript, take responsibility for its content, and prove its publication.
7. All authors are aware of and agree to the terms of this publishing agreement.
8. Authors should check their manuscripts for possible breaches of copyright law (e.g., where permissions are needed for quotations, artwork, or tables taken from other publications) and secure the necessary permissions before submission (Copyright Law).