About the Journal
Kajian Branding Indonesia
Kajian Branding Indonesia (KBI) is an academic peer-reviewed journal published by Universitas Prasetiya Mulya. KBI focuses on the dissemination of studies in the areas of creation, development, sustainability of brands, and areas where consumers process various perceptions related to products or services brands. KBI particularly focuses on studies of the Indonesian consumers but is open to consumers from various regions and industries in Southeast Asia.
KBI opens for studies conducted by academics and practitioners, from various methodological approaches i.e. qualitative, quantitative, or mixed-method. KBI applies a double-blind peer review system in evaluating articles submitted for publication.
Online ISSN: 2721-2092
Current Issue | Vol 5 No 1 (2023): Kajian Branding Indonesia | Published: 2023-05-05
The Impact of K-Pop Idol on Brand Awareness, Hedonic Shopping Motivation, and Purchase Intention
Pengaruh Sosial Media Marketing, E-Wom dan Kualitas Pelayanan pada Keputusan Pembelian di Perusahaan Investasi