Kajian Branding Indonesia

Kajian Branding Indonesia (KBI) is an academic peer-reviewed journal published by Universitas Prasetiya Mulya. KBI focuses on the dissemination of studies in the areas of creation, development, sustainability of brands, and areas where consumers process various perceptions related to products or services brands. KBI particularly focuses on studies of the Indonesian consumers but is open to consumers from various regions and industries in Southeast Asia.

KBI opens for studies conducted by academics and practitioners, from various methodological approaches i.e. qualitative, quantitative, or mixed-method. KBI applies a double-blind peer review system in evaluating articles submitted for publication.

Online ISSN: 2721-2092

doi.org/10.21632/kbi

Article Processing Charge (APC) 2024-03-04

Dear Authors and Colleagues,

Starting from the 2024 edition, every article that has been reviewed and accepted to publish in this journal will be subject to an Article Processing Charge (APC). The Article Processing Charge (APC) covers the costs of peer review administration, DOI number, professional production of articles in PDF and printed version, as well as dissemination of published papers.

Kajian Branding Indonesia

Volume 7, N. 1 - 2025

DOI: https://doi.org/10.21632/kbi.7.1

Articles

Transisi Bisnis Grosir Fashion dari Luring ke Daring di Sebuah Pusat Grosir

Dustin Marvel, Giovannio Nazaretti, Rudy Handoko, Alavi Ali

PDF

1-8

DOI : https://doi.org/10.21632/kbi.7.1.1-8

Faktor-Faktor yang Memengaruhi Sikap dan Niat Perilaku Mahasiswa pada Pembelajaran Daring di Perguruan Tinggi

Geraldi Wijaya, Michelle Chrisca Taslim, Christiana Tercia Yosevina, Novi Amelia

PDF

9-21

DOI : https://doi.org/10.21632/kbi.7.1.9-21

Factors Influencing Gen-Z’s Purchase Intention as Consequences of Product Placement Practice in K-Drama

Janice Janice, Tamara Rosa, Handyanto Widjojo, Novi Amelia

PDF

23-37

DOI : https://doi.org/10.21632/kbi.7.1.23-37

Memprediksi Intensi Membeli Ulang dan Word-of-Mouth Pengunjung Perhelatan Musik

Ahmad Faizy Winarno, Ghafiki Keysha Firdaus, A. J. Ibnu Wibowo, Bernardinus Realino Yudianto

PDF

39-60

DOI : https://doi.org/10.21632/kbi.7.1.39-60

Pengaruh Perceived Value terhadap Customer Engagement Behavior di Pusat Kebugaran FitHub

Derick Philander Santosa, Bryan Marcello Alam, Handyanto Widjojo, Istijanto Istijanto

PDF

61-81

DOI : https://doi.org/10.21632/kbi.7.1.61-81

Pengaruh Store Environment Perception pada Interior Toko Sociolla terhadap Dorongan Perilaku Impulsive Buying

Chavela Angelica Putri Sugiharto, Jesslyn Natalie Lauwinata, Christiana Terecia Yosevina, Bernardinus Realino Yudianto

PDF

83-93

DOI : https://doi.org/10.21632/kbi.7.1.83-93

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About the Journal