Kajian Branding Indonesia 

Kajian Branding Indonesia (KBI) is an academic peer-reviewed journal published by Universitas Prasetiya Mulya. KBI focuses on the dissemination of studies in the areas of creation, development, sustainability of brands, and areas where consumers process various perceptions related to products or services brands. KBI particularly focuses on studies of the Indonesian consumers but is open to consumers from various regions and industries in Southeast Asia.

KBI opens for studies conducted by academics and practitioners, from various methodological approaches i.e. qualitative, quantitative, or mixed-method. KBI applies a double-blind peer review system in evaluating articles submitted for publication.

Online ISSN: 2721-2092 

  doi.org/10.21632/kbi

Kajian Branding Indonesia

Volume 7, N. 2 - 2025

Articles

Pengaruh E-WOM pada TikTok terhadap Purchase Intention Produk Rose All Day

Vanessa Bryant, Sheli Angraini Panggabean, Handyanto Widjojo, Fathony Rahman
PDF

87-102

DOI : https://doi.org/10.21632/kbi.7.2.87-102

Pengaruh Animosity terhadap Boycott Intention Studi Kasus Starbucks Indonesia 2023-2024

Denise Alexa Rimbo, Levina Levina, Agus W Soehadi, Antonius W Sumarlin
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103-117

DOI : https://doi.org/10.21632/kbi.7.2.103-117

Pengaruh Customer Experience dan Kualitas Pelayanan terhadap Niat Kunjungan Ulang Konsumen Wizzmie

Maria Theresa, Ester Cahyani Sianturi, Nurbaiti Nurbaiti, Yossie Rossanty, Onan Marakali Siregar
PDF

119-130

DOI : https://doi.org/10.21632/kbi.7.2.119-130

Dampak Tema Alam dalam Kafe pada Brand Experience dan Active Engagement

Nicholas Hugo Tjokro, Vicky Fernando, Christiana Tercina Yosevina, Novi Amelia
PDF

131-143

DOI : https://doi.org/10.21632/kbi.7.2.131-143
DOI : https://doi.org/10.21632/kbi.7.2.145-151

Pengaruh E-Wom terhadap Purchase Intention di Media Sosial: Studi Kasus pada Skintific

Beatrice Adabella Widjaja, Debora Naftaliana Kristanto, Christiana Tercia Yosevina, Antonius W Sumarlin
PDF

153-169

DOI : https://doi.org/10.21632/kbi.7.2.153-169
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