Dampak Tema Alam dalam Kafe pada Brand Experience dan Active Engagement
##plugins.themes.bootstrap3.article.main##
Abstract
This study aims to investigate the impact of nature-themed cafes on brand experience and Active engagement. The research employs a quantitative method with online questionnaires distributed to visitors of nature-themed cafes in Tangerang. The results indicate that positive brand experiences in nature-themed cafes significantly enhance customer engagement and brand loyalty. The practical implications of this study highlight the importance for cafe managers to focus on creating enjoyable and engaging experiences to boost customer loyalty and achieve sustainable competitive advantages.
##plugins.themes.bootstrap3.article.details##
How to Cite
TJOKRO, Nicholas Hugo et al.
Dampak Tema Alam dalam Kafe pada Brand Experience dan Active Engagement.
Kajian Branding Indonesia, [S.l.], v. 7, n. 2, p. 131-143, aug. 2025.
ISSN 2721-2092.
Available at: <https://journal.prasetiyamulya.ac.id/journal/index.php/kbi/article/view/1582>. Date accessed: 29 aug. 2025.
doi: https://doi.org/10.21632/kbi.7.2.131-143.
Section
Articles
This work is licensed under a Creative Commons Attribution 4.0 International License.
An objective of the KBI is to promote the wide dissemination of the results of systematic scholarly inquiries into the broad field of business research. Permission is hereby granted to reproduce any of the contents of the journal for use in courses of instruction, as long as the source and “Kajian Bisnis Indonesia copyright” are indicated in any such reproductions.
Written application must be made to the Managing Editor for permission to reproduce any of the contents of the journal for use in other than course of instruction—e.g., inclusion in books of readings or in any other publications intended for general distribution. In consideration for the grant of permission by the journal in such instances, the applicant must notify the author(s) in writing of the intended use to be made of each reproduction. Normally, the journal will not access a charge for the waiver of copyright.
Except where otherwise noted in articles, the copyright of articles in the journal has been transferred to the KBI. Where the author(s) has (have) not transferred the copyright to the KBI, the applicant must seek a permission to reproduce (for all-purpose) directly from the author(s).
Written application must be made to the Managing Editor for permission to reproduce any of the contents of the journal for use in other than course of instruction—e.g., inclusion in books of readings or in any other publications intended for general distribution. In consideration for the grant of permission by the journal in such instances, the applicant must notify the author(s) in writing of the intended use to be made of each reproduction. Normally, the journal will not access a charge for the waiver of copyright.
Except where otherwise noted in articles, the copyright of articles in the journal has been transferred to the KBI. Where the author(s) has (have) not transferred the copyright to the KBI, the applicant must seek a permission to reproduce (for all-purpose) directly from the author(s).