Pengaruh Perceived Value terhadap Customer Engagement Behavior di Pusat Kebugaran FitHub

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Published Apr 14, 2025
DOI https://doi.org/10.21632/kbi.7.1.61-81

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Derick Philander Santosa
Sekolah Bisnis dan Ekonomi Universitas Prasetiya Mulya,BSD City Kavling Edutown I.1, Jl. BSD Raya Utama, BSD City, Tangerang, 15339
Bryan Marcello Alam
Sekolah Bisnis dan Ekonomi Universitas Prasetiya Mulya,BSD City Kavling Edutown I.1, Jl. BSD Raya Utama, BSD City, Tangerang, 15339
Handyanto Widjojo
Sekolah Bisnis dan Ekonomi Universitas Prasetiya Mulya,BSD City Kavling Edutown I.1, Jl. BSD Raya Utama, BSD City, Tangerang, 15339
Istijanto Istijanto
Sekolah Bisnis dan Ekonomi Universitas Prasetiya Mulya,BSD City Kavling Edutown I.1, Jl. BSD Raya Utama, BSD City, Tangerang, 15339

Abstract

This study aims to replicate previous research regarding the value acquisition, value co-creation, and the impact of perceived organic grocerant value on customer engagement behavior through brand trust. Quantitative methods were used, data collection through online surveys using questionnaires. Another research proposal examines the influence of perceived value on customer engagement behavior at FitHub gyms with the goal of providing business insights, better decision making,
and academic contributions. Hypothesis testing, development of research instruments, and ensuring valid and reliable sampling were important focuses of this research. This research also limits the research location to a certain area and focuses on a certain time period, so the findings may have limited relevance and cannot be generalized to other locations. However, from the findings of this research, it is important for managers to know how to increase customer engagement behavior because the results have a positive correlation with a person’s social side. Then, on the brand trust side, you can also pay attention to the social, emotional value and price value offered because there is a significant correlation value.

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How to Cite
SANTOSA, Derick Philander et al. Pengaruh Perceived Value terhadap Customer Engagement Behavior di Pusat Kebugaran FitHub. Kajian Branding Indonesia, [S.l.], v. 7, n. 1, p. 61-81, apr. 2025. ISSN 2721-2092. Available at: <https://journal.prasetiyamulya.ac.id/journal/index.php/kbi/article/view/1492>. Date accessed: 19 apr. 2025. doi: https://doi.org/10.21632/kbi.7.1.61-81.
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Issue
Vol 7 No 1 (2025): Kajian Branding Indonesia
Section
Articles
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