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<strong>Kajian Branding Indonesia</strong>, [S.l.], v. 7, n. 1, p. 61-81, apr. 2025.
ISSN 2721-2092.
Available at: &lt;<a href="https://journal.prasetiyamulya.ac.id/journal/index.php/kbi/article/view/1492" target="_new">https://journal.prasetiyamulya.ac.id/journal/index.php/kbi/article/view/1492</a>&gt;. Date accessed: 19 apr. 2025.
doi: <a href="https://doi.org/10.21632/kbi.7.1.61-81">https://doi.org/10.21632/kbi.7.1.61-81</a>.