Online ISSN: 2721-2092
Kajian Branding Indonesia (KBI) is an academic journal published by the Study Program of S1 Branding, School of Business and Economics, Universitas Prasetiya Mulya. KBI focuses on the dissemination of studies in the areas of creation, development, sustainability of brands, and areas where consumers process various perceptions related to products or services brands. KBI particularly focuses on studies of the Indonesian consumers, but open to consumers from various regions and industries in Southeast Asia. KBI opens for studies conducted by academics and practitioners, from various methodological approaches i.e. qualitative, quantitative, or mixed-method. KBI applies a double-blind peer review system in evaluating articles submitted for publication.
Hubungan Personalisasi Iklan, Keterlibatan Konsumen, dan Manfaat Strategis Terhadap Nilai dalam Konteks: Studi Empiris dari Perspektif Ekosistem Layanan
Peran Ruang Wadah Berbagi Pengetahuan Terhadap Komitmen Komunitas dan Loyalitas : Kasus Teater Katak
Pengaruh Advertising Framing dan Character Type Konten Employer Branding terhadap Intention to Apply