Online ISSN: 2721-2092

Kajian Branding Indonesia (KBI) is an academic journal published by the Study Program of S1 Branding, School of Business and Economics, Universitas Prasetiya Mulya. KBI focuses on the dissemination of studies in the areas of creation, development, sustainability of brands, and areas where consumers process various perceptions related to products or services brands. KBI particularly focuses on studies of the Indonesian consumers, but open to consumers from various regions and industries in Southeast Asia. KBI opens for studies conducted by academics and practitioners, from various methodological approaches i.e. qualitative, quantitative, or mixed-method. KBI applies a double-blind peer review system in evaluating articles submitted for publication.

In Press Publication for Vol 3, No. 1 (2021)


Perbandingan Penggunaan Branded Emoticon Yang Mengandung Kelucuan di Dua Negara

Calista Calista, Winnie Wiwa Soetijoso, Christiana Yosevina Ratna, Antonius W Sumarlin

Intensi Pembelian Tiket pada Aplikasi PT Kereta Api Indonesia

Clara Sandadi, Venny Tang, , Christiana Yosevina Ratna, Dini Anggraeni Sirad

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