Kepuasan Pelanggan Dan Pengaruhnya Pada Penurunan Penjualan PT Veranda Kencana
##plugins.themes.bootstrap3.article.main##
Abstract
Tujuan – Penelitian ini bertujuan untuk mengukur kepuasan pelanggan atas vending machine milik PT Veranda Kencana dan hubungannya dengan penurunan penjualan.
Desain/metodologi/pendekatan – Penelitian ini menggunakan metode penelitian deskriptif untuk menjabarkan kepuasan pelanggan, dengan sampel 50 responden. Hasilnya akan dianalisis sehingga hubungannya dengan penurunan penjualan dapat diketahui.
Temuan – Hasil menunjukkan bahwa pelanggan puas dengan cara vending machine dan operatornya melayani kebutuhan pelanggan.
Orisinalitas/nilai – Penelitian ini mengukur kepuasan pelanggan dalam menggunakan vending machine milik PT Veranda Kusuma yang ada di Bandara Halim Perdana Kusuma.
##plugins.themes.bootstrap3.article.details##
An objective of the KBI is to promote the wide dissemination of the results of systematic scholarly inquiries into the broad field of business research. Permission is hereby granted to reproduce any of the contents of the journal for use in courses of instruction, as long as the source and “Kajian Bisnis Indonesia copyright” are indicated in any such reproductions. Written application must be made to the Managing Editor for permission to reproduce any of the contents of the journal for use in other than course of instruction—e.g., inclusion in books of readings or in any other publications intended for general distribution. In consideration for the grant of permission by the journal in such instances, the applicant must notify the author(s) in writing of the intended use to be made of each reproduction. Normally, the journal will not access a charge for the waiver of copyright. Except where otherwise noted in articles, the copyright of articles in the journal has been transferred to the KBI. Where the author(s) has (have) not transferred the copyright to the KBI, the applicant must seek a permission to reproduce (for all-purpose) directly from the author(s).
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.