Kajian Branding Indonesia

Kajian Branding Indonesia (KBI) is an academic peer-reviewed journal published by Universitas Prasetiya Mulya. KBI focuses on the dissemination of studies in the areas of creation, development, sustainability of brands, and areas where consumers process various perceptions related to products or services brands. KBI particularly focuses on studies of the Indonesian consumers but is open to consumers from various regions and industries in Southeast Asia.

KBI opens for studies conducted by academics and practitioners, from various methodological approaches i.e. qualitative, quantitative, or mixed-method. KBI applies a double-blind peer review system in evaluating articles submitted for publication.

Online ISSN: 2721-2092

doi.org/10.21632/kbi

Article Processing Charge (APC) 2024-03-04

Dear Authors and Colleagues,

Starting from the 2024 edition, every article that has been reviewed and accepted to publish in this journal will be subject to an Article Processing Charge (APC). The Article Processing Charge (APC) covers the costs of peer review administration, DOI number, professional production of articles in PDF, as well as dissemination of published papers.

Kajian Branding Indonesia

Volume 6, N. 2 - 2024 - In Progress

DOI: https://doi.org/10.21632/kbi.6.2

Articles

Pengaruh Korean Celebrity Endorsement terhadap Persepsi Kualitas, Brand Image, dan Intensi Pembelian Merek Skincare Lokal

Gabriela Junisa Lasse, Michelle Elizabeth, Agus W. Soehadi, Dini Anggraeni Sirad

PDF on process

on process

Relasi Konsumen dengan Brand dalam Perspektif Indonesia

Zein Permana

PDF on Process

on Process

Analisis Strategi Brand Activation Pertamina International Shipping Oleh Detikcom

Marceline Joelio

PDF on Process

on Process

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About the Journal