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Andira, Nabila Putri, BINUS Business School Master Program, Bina Nusantara University, Jalan Hang Lekir I No. 6, Senayan Jakarta 10270, Indonesia, Indonesia
Vol 5 No 1 (2023): Kajian Branding Indonesia
- Articles
The Impact of K-Pop Idol on Brand Awareness, Hedonic Shopping Motivation, and Purchase Intention
Abstract
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