DOI: https://doi.org/10.21632/kbi.5.1

Articles

The Impact of K-Pop Idol on Brand Awareness, Hedonic Shopping Motivation, and Purchase Intention

Nabila Putri Andira, Raditya Adji Prasetyo, Artha Sejati Ananda
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1-15

DOI : https://doi.org/10.21632/kbi.5.1.1-15

Pengaruh Kualitas Produk, Harga, dan Citra Merek pada Keputusan Pembelian Mobil

Widiastuti Alawiah, Andyan Pradipta Utama
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17-34

DOI : https://doi.org/10.21632/kbi.5.1.17-34

Pengaruh Sosial Media Marketing, E-Wom dan Kualitas Pelayanan pada Keputusan Pembelian di Perusahaan Investasi

Fitriyani Fitriyani
PDF

35-49

DOI : https://doi.org/10.21632/kbi.5.1.35-49

Pengaruh Kepercayaan Merek, Country of Origin, dan Desain Produk pada Minat Beli Mobil

Akhul Yunia Sofa, Yennida Parmariza
PDF

51-66

DOI : https://doi.org/10.21632/kbi.5.1.51-66

Hubungan E-Wom, Consumer Ethnocentrism, Brand Equity dan Purchase Intention pada Sepatu Merek Indonesia

Nicholas Skiefer, Caroline Suwandi, Fathony Rahman, Antonius W. Sumarlin
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67-83

DOI : https://doi.org/10.21632/kbi.5.1.67-83