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Ardianto, Eka, Program Studi Branding, Universitas Prasetiya Mulya, Jakarta, Indonesia
Vol 1 No 1 (2019): Kajian Branding Indonesia
- Articles
Eksplorasi Message Strategy dan Sub-Process Consumer Engagement di Akun Instagram @Netflixid
Abstract
PDF (Bahasa Indonesia)
Vol 1 No 1 (2019): Kajian Branding Indonesia
- Articles
Pengaruh Green Perceived Value dan Green Perceived Risk terhadap Green Trust, Green Purchase Intention, dan Green Purchase Behavior pada Produk Green Cosmetics di Indonesia, Studi Kasus: Sensatia Botanicals
Abstract
PDF (Bahasa Indonesia)