Agatha, Chindy, School of Business and Economics, Universitas Prasetiya Mulya, Jakarta, BSD City Kavling Edutown L.1, Jl. BSD Raya Utama, Tangerang 15339, Indonesia, Indonesia

• Vol 5 No 2 (2023): Kajian Branding Indonesia - Articles
  Pengaruh Flow Experience dan Parasocial Interaction pada Dorongan Pembelian Impulsif di Live Streaming Commerce
  Abstract  PDF