Kajian Branding Indonesia

Volume 5, N. 2 - 2023

DOI: https://doi.org/10.21632/kbi.5.2

Articles

The Preferences of Consumers’ Halal Products in Cosmetics Market

Febrina Mahliza, Prita Prasetya, Christian Kuswibowo
PDF

85-97

DOI : https://doi.org/10.21632/kbi.5.2.85-97

Pengaruh Flow Experience dan Parasocial Interaction pada Dorongan Pembelian Impulsif di Live Streaming Commerce

Chindy Agatha, Sean Emilio, Fathony Rahman
PDF

99-125

DOI : https://doi.org/10.21632/kbi.5.2.99-125

Simbol dan Makna Berkain dalam Kalangan Pecinta Wastra

Anissa Ramadhanty, Nina Chandra, Eka Ardianto, Arief Budiman
PDF

127-139

DOI : https://doi.org/10.21632/kbi.5.2.127-139

Indonesian Consumers and The Green Marketing of Eco-Friendly Personal Care Products

Andrea Renina Sudirja, Bennett Aditya Sidik, Rudy Handoko, Alavi Ali
PDF

141-166

DOI : https://doi.org/10.21632/kbi.5.2.141-166

Efek Komunikasi Media Sosial pada Persepsi Konsumen Gen Z terhadap Merk Streetwear Fashion Lokal di Indonesia

Jones Tan, Ken Sachio, Christiana Yosevina Ratna Tercia, Novi Amelia
PDF

167-198

DOI : https://doi.org/10.21632/kbi.5.2.167-198