Ananda, Artha Sejati, BINUS Business School Master Program, Bina Nusantara University, Jalan Hang Lekir I No. 6, Senayan Jakarta 10270, Indonesia, Indonesia

• Vol 5 No 1 (2023): Kajian Branding Indonesia - Articles
  The Impact of K-Pop Idol on Brand Awareness, Hedonic Shopping Motivation, and Purchase Intention
  Abstract  PDF