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Sirad, Dini Anggraeni, School of Business and Economic, Universitas Prasetiya Mulya, BSD City Kavling Edutown I.1, Jl. BSD Raya Utama No.1, BSD City, Kec. Pagedangan, Kabupaten Tangerang, Banten 15339, Indonesia., Indonesia
Vol 6 No 2 (2024): Kajian Branding Indonesia - In Progress
- Articles
Pengaruh Korean Celebrity Endorsement terhadap Persepsi Kualitas, Brand Image, dan Intensi Pembelian Merek Skincare Lokal
Abstract
PDF on process