Kajian Branding Indonesia

Volume 6, N. 2 - 2024

DOI: https://doi.org/10.21632/kbi.6.2

Articles

Pengaruh Korean Celebrity Endorsement terhadap Persepsi Kualitas, Brand Image, dan Intensi Pembelian Merek Skincare Lokal

Gabriela Junisa Lasse, Michelle Elizabeth, Agus W. Soehadi, Dini Anggraeni Sirad
PDF

87-106

DOI : https://doi.org/10.21632/kbi.6.2.87-106

The Influence of Gamification and Perceived Value on Purchase and Continuance Use Intention towards Shopee in Indonesia

Arief Budiman, Michelle Arifin Gouw, Kenny Su, Novi Amelia
PDF

107-127

DOI : https://doi.org/10.21632/kbi.6.2.107-127

Relasi Konsumen dengan Brand dalam Perspektif Indonesia

Muhammad Zein Permana, Rachmat Taufiq, Yoga Hardianto, Muhammad Hadras
PDF

129-139

DOI : https://doi.org/10.21632/kbi.6.2.129-139

Analisis Strategi Brand Activation Pertamina International Shipping Oleh Detikcom

Marceline Joelio, Ani Wijayanti, Rebecca Milka Natalia B.
PDF

141-151

DOI : https://doi.org/10.21632/kbi.6.2.141-151

Pentingnya "Personal Branding" Bagi Setiap Individu di Dunia Kerja

Andhika Putra Perdana, Agus Juhana
PDF

153-158

DOI : https://doi.org/10.21632/kbi.6.2.153-158

Faktor yang Memengaruhi Willingness To Pay More Generasi Z Terhadap Produk Personal Care Eco- Friendly di Area BSD-GS

Cherill Chandra, Nicholas Hokio Putra Atmodjo, Fathony Rahman, Khrisnamurti Murniadi
PDF

159-176

DOI : https://doi.org/10.21632/kbi.6.2.159-176