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Vol 4 No 1 (2022): Kajian Branding Indonesia
Kajian Branding Indonesia Volume 4, No. 1 (2022)
DOI:
https://doi.org/10.21632/kbi.4.1
Articles
Dampak Endorsement dan Product Review pada Intensi Pembelian
Sarah Dianti, Difa Sabila Aska, Rudy Handoko, Bernardinus Realino Yudianto
PDF (Bahasa Indonesia)
1-32
DOI :
https://doi.org/10.21632/kbi.4.1.1-32
Retailer Segmentation as A Strategy for B2B Marketing using A Two-Level Clustering Analysis
Prita Prasetya, Mukhamad Najib, Febrina Mahliza
PDF
33-46
DOI :
https://doi.org/10.21632/kbi.4.1.33-46
Discovering Key Success Factors of Mid-Star Hotels During a Pandemic
Tasya Sierends Devana, Nathanael Christianto, Tasha Devina Christianto, James Christian Setjoadi, Vincent Vincent, Handyanto Widjojo
PDF
47-59
DOI :
https://doi.org/10.21632/kbi.4.1.47-59
Implementasi Model Utaut Pada Industri Perbankan Di Indonesia
Abdul Rohman
PDF (Bahasa Indonesia)
60-69
DOI :
https://doi.org/10.21632/kbi.4.1.60-69
The Effect of Primary and Secondary Brand Association on Fast Food Industry
Novi Amelia
PDF
70-78
DOI :
https://doi.org/10.21632/kbi.4.1.70-78