Kajian Branding Indonesia Volume 4, No. 1 (2022)

DOI: https://doi.org/10.21632/kbi.4.1

Articles

Dampak Endorsement dan Product Review pada Intensi Pembelian

Sarah Dianti, Difa Sabila Aska, Rudy Handoko, Bernardinus Realino Yudianto
PDF (Bahasa Indonesia)

1-32

DOI : https://doi.org/10.21632/kbi.4.1.1-32

Retailer Segmentation as A Strategy for B2B Marketing using A Two-Level Clustering Analysis

Prita Prasetya, Mukhamad Najib, Febrina Mahliza
PDF

33-46

DOI : https://doi.org/10.21632/kbi.4.1.33-46

Discovering Key Success Factors of Mid-Star Hotels During a Pandemic

Tasya Sierends Devana, Nathanael Christianto, Tasha Devina Christianto, James Christian Setjoadi, Vincent Vincent, Handyanto Widjojo
PDF

47-59

DOI : https://doi.org/10.21632/kbi.4.1.47-59

Implementasi Model Utaut Pada Industri Perbankan Di Indonesia

Abdul Rohman
PDF (Bahasa Indonesia)

60-69

DOI : https://doi.org/10.21632/kbi.4.1.60-69

The Effect of Primary and Secondary Brand Association on Fast Food Industry

Novi Amelia
PDF

70-78

DOI : https://doi.org/10.21632/kbi.4.1.70-78