Environmental Product and Ecolabelling Knowledge dalam Pembentukan Sikap Ramah Lingkungan
##plugins.themes.bootstrap3.article.main##
Abstract
Recently, people, especially generation Z, have begun to become aware of the negative impact the fashion industry has on the environment and feel responsible for this pollution. To overcome the negative impact of the fashion industry on the environment, consumers are starting to use eco-friendly clothing and moving to the slow fashion trend. The purpose of this research is to investigate the factors that can influence the purchase of eco-friendly clothing for Generation Z in Indonesia. The conceptual basis of this research is the knowledge-attitude-behavior model and attitude-behavior-context theory. The research methodology is in the form of quantitative where the researcher collects 281 questionnaire respondents, and the data is processed using the SPSS 26 and AMOS 26 programs. From this study, ecolabelling knowledge, environmental product knowledge, green trust, environmental concern, ecolabelling desire, and environmental attitude are factors that can affect the intention to buy eco-friendly clothes in generation Z in Indonesia.
##plugins.themes.bootstrap3.article.details##
This work is licensed under a Creative Commons Attribution 4.0 International License.
Copyright
Written application must be made to the Managing Editor for permission to reproduce any of the contents of the journal for use in other than course of instruction—e.g., inclusion in books of readings or in any other publications intended for general distribution. In consideration for the grant of permission by the journal in such instances, the applicant must notify the author(s) in writing of the intended use to be made of each reproduction. Normally, the journal will not access a charge for the waiver of copyright.
Except where otherwise noted in articles, the copyright of articles in the journal has been transferred to the KBI. Where the author(s) has (have) not transferred the copyright to the KBI, the applicant must seek a permission to reproduce (for all-purpose) directly from the author(s).