Ali, Alavi, Program Studi Branding, Universitas Prasetiya Mulya, Jakarta, Indonesia

• Vol 1 No 1 (2019): Kajian Branding Indonesia - Articles
  Pengaruh Green Perceived Value dan Green Perceived Risk terhadap Green Trust, Green Purchase Intention, dan Green Purchase Behavior pada Produk Green Cosmetics di Indonesia, Studi Kasus: Sensatia Botanicals
  Abstract  PDF (Bahasa Indonesia)