Kajian Branding Indonesia

Volume 6, N. 1 - 2024

DOI: https://doi.org/10.21632/kbi.6.1

Articles

Persepsi Konsumen dari Personal Brand Korean Celebrity Endorser terhadap Brand Love dengan Mediasi Lokal Brand Equity

Brigitta Evelyn, Nathania Christina, Christiana Yosevina, Novi Amelia
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1-14

DOI : https://doi.org/10.21632/kbi.6.1.1-14

Pengaruh Kepribadian dalam Meningkatkan Loyalitas Merek Disney+Hotstar di Indonesia

Franciska Odelia, Victoria Madeline, Alexander Ibnu Joseph Wibowo, Bernadinus Realino Yudianto
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15-29

DOI : https://doi.org/10.21632/kbi.6.1.15-29

Pengaruh Konten pada Intensi Konsumen untuk Membeli Produk Kecantikan di Tiktok

Gabriella Lavina, Xecilia Mediana, Handyanto Widjojo, Krishnamurti Murniadi
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31-41

DOI : https://doi.org/10.21632/kbi.6.1.31-41

Respon Konsumen Terhadap Online Grocery Mobile Application Melalui S-O-R Model

Christinne Yvonne Noel, Justine Saphira, Istijanto Istijanto, Bernardinus Realino
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43-60

DOI : https://doi.org/10.21632/kbi.6.1.43-60

Main Peran Dalam Konsumsi Barang Mewah Imitasi Oleh Perempuan Kalangan Atas

Made Larasati P. A., Vadya N. Firman, Eka Ardianto, Alavi Ali
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61-69

DOI : https://doi.org/10.21632/kbi.6.1.61-69

Why Do People Buy Dupe Cosmetics?

Ratna Alya Nursafira, Vanessa Nathania, Rudy Handoko, Arief Budiman
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71-85

DOI : https://doi.org/10.21632/kbi.6.1.71-85