Kajian Branding Indonesia

Volume 6, N. 1 - 2024 - In Progress

DOI: https://doi.org/10.21632/kbi.6.1

Articles

Persepsi Konsumen dari Personal Brand Korean Celebrity Endorser terhadap Brand Love dengan Mediasi Lokal Brand Equity

Brigitta Evelyn, Nathania Christina, Christiana Yosevina, Novi Amelia
PDF on process

on progress


Pengaruh Kepribadian dalam Meningkatkan Loyalitas Merek Disney+Hotstar di Indonesia

Franciska Odelia, Victoria Madeline, Alexander Ibnu Joseph Wibowo, Bernadinus Realino Yudianto
PDF on process

on process


Pengaruh Konten pada Intensi Konsumen untuk Membeli Produk Kecantikan di Tiktok

Gabriella Lavina, Xecilia Mediana, Handyanto Widjojo, Krishnamurti Murniadi
PDF on process

on process


Respon Konsumen Terhadap Online Grocery Mobile Application Melalui S-O-R Model

Christinne Yvonne Noel, Justine Saphira, Istijanto Istijanto, Bernardinus Realino
PDF on process

on process


Main Peran Dalam Konsumsi Barang Mewah Imitasi Oleh Perempuan Kalangan Atas

Made Larasati P. A., Vadya N. Firman, Eka Ardianto, Alavi Ali
PDF on process

on process


Why Do People Buy Dupe Cosmetics?

Ratna Alya Nursafira, Vanessa Nathania, Rudy Handoko, Arief Budiman
PDF on process

on process