DOI: https://doi.org/10.21632/ibr.4.1

Articles

Studi tentang Faktor yang Mempengaruhi Niat untuk Mengundurkan Diri pada Operator Call Center

Aditya Wijoyo, Ari Yuda Laksmana, Banito Adiarto, Desy Arianty, Ng Pwee Hiong
PDF (Bahasa Indonesia)

1-24

DOI : https://doi.org/10.21632/ibr.4.1.1-24

The Relationship between Artificial Intelligence (AI) Quality, Customer Preference, Satisfaction and Continuous Usage Intention of e-Banking Services

Mohammed Aliyu Dantsoho, Kabiru Jinjiri Ringim, Kabiru Maitama Kura
PDF

24-43

DOI : https://doi.org/10.21632/ibr.4.1.24-43

How Celebrity Endorsement Influences Consumer’s Purchase Intention of Fashion Products on Instagram

Anthony Evan, Ario Adibratha Gunawan, Christie Anita Pardede, Felicia Hendra Wibowo, Ricky Noviyandi
PDF

44-56

DOI : https://doi.org/10.21632/ibr.4.1.44-56

Niat Pembelian Kembali pada aplikasi dan/atau situs Online Travel Agency (OTA)

Daichi Ikegami, Lukas Mardhi, Raden Roro Diah Wulansari, Ratu Febriana Erawati, Ricko Respati
PDF

57-80

DOI : https://doi.org/10.21632/ibr.4.1.57-80

Eksplorasi Motivasi Berbelanja Menggunakan Aplikasi Belanja Online di Indonesia

Arief Budi Santoso, Fuad Prabowo, Homsani Homsani, Muhamad Yusuf Wira Dharma, Yulianto Yulianto
PDF

81-113

DOI : https://doi.org/10.21632/ibr.4.1.81-113