##plugins.themes.bootstrap3.article.main##

Della Liudi Hee Nanda Dlaneri I Putu Aditya Wardana Marcha Ramada Stefani Pardi

Abstract

Online shopping becomes apart of lifestylefor Indonesian. It leads to the business in this sector is prospective . The purpose of  this paper is to find out  how seller, institution, and experience-based online trust-building mechanisms affect customers trusts in e-marketplace and e-se//er of emarketp/ace, which shape the repurchase intentions. According to research finding using 380 respondent s, the perceived usefulness of seller and institutional-based mechanisms affect trust in e-marketplace. Meanwhile, the seller and experience-based mechanism influence the trust in e-seller of e-marketplace. Thus, both of the trusts influence repurchase intentions.

##plugins.themes.bootstrap3.article.details##

How to Cite
LIUDI, Della et al. Pengaruh Mekanisme Online terhadap Tingkat Kepercayaan yang Mempengaruhi Intensi Pembelian Kembali. Indonesian Business Review, [S.l.], v. 2, n. 2, p. 249-267, feb. 2020. ISSN 2654-6213. Available at: <https://journal.prasetiyamulya.ac.id/journal/index.php/ibr/article/view/405>. Date accessed: 29 mar. 2024. doi: https://doi.org/10.21632/ibr.2.2.249-267.
Section
Articles