Pengembangan Usaha Kecil dan Menengah Kerajinan Bambu dalam Peningkatan Kualitas Produk dan Pemasaran di Desa Ciputri, Pacet, Cianjur

Abstract

The development of small and medium enterprises is one part of the activities of the 2019 Community Development program held by Universitas Prasetiya Mulya with the aim of developing businesses in several villages, one of which is Ciputri Village. One of the partners who received assistance was the bamboo business. With this assistance, it is hoped that this business can continue to grow to improve the lives of partners. The efforts made to develop this business are through improving the quality of the tools and materials used. The manual bamboo carving tool that was previously used is replaced by an electric carving tool that can produce products faster and of good quality. In addition, marketing is also done not only via offline stores, but through several social media and other e-commerce to simplify the product marketing process.