Optimalisasi Sistem Social Media Marketing untuk Membangun Awareness dengan Membuat Konten Online

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PDF (Bahasa Indonesia)
Published Apr 14, 2021
DOI https://doi.org/10.21632/garuda.3.1.35-48

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Raihanda Rafi
Universitas Prasetiya Mulya, Kampus BSD, Tangerang Selatan, Banten, Indonesia
M. Risvan fajriana
Universitas Prasetiya Mulya, Kampus BSD, Tangerang Selatan, Banten, Indonesia
Irman Jayawardhana
Universitas Prasetiya Mulya, Kampus BSD, Tangerang Selatan, Banten, Indonesia
Radityo Susilo
Universitas Prasetiya Mulya, Kampus BSD, Tangerang Selatan, Banten, Indonesia
Junas Miradiarsyah
Universitas Prasetiya Mulya, Kampus BSD, Tangerang Selatan, Banten, Indonesia

Abstract

The research explained about a sport event called Event Basket Pro that has been established since 2003, Event Basket Pro is one of professional basketball league in Indonesia and runs for approximately 8 months every season. Improvements are needed to make this event sustain, despite the fact that this event has operated for more than 15 years. Based on the research that was conducted using Soft System Methodology, it was found that Event Basket Pro having difficulties to create relevant digital marketing content related to their marketing target. The author suggested optimalizaton the system of social media marketing. In order to achieve it, according to the recommendation of conceptual model, every stakeholders had to play their role in planning, implementing and evaluation.

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How to Cite
RAFI, Raihanda et al. Optimalisasi Sistem Social Media Marketing untuk Membangun Awareness dengan Membuat Konten Online. GARUDA (Global Research on Tourism Development and Advancement), [S.l.], v. 3, n. 1, p. 35-48, apr. 2021. ISSN 2721-0375. Available at: <https://journal.prasetiyamulya.ac.id/journal/index.php/Garuda/article/view/534>. Date accessed: 19 apr. 2025. doi: https://doi.org/10.21632/garuda.3.1.35-48.
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Issue
Vol 3 No 1 (2021): Global Research on Tourism Development and Advancement (GARUDA)
Section
Articles
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