##plugins.themes.bootstrap3.article.main##

Yemima Tanya Rebecca Kintania Nathalia Elizabeth Christy Harsono Steven Widjaja Ilham Nurkholis Jason Djauhari Greg Gerrald Eko Suhartanto

Abstract

The increase in the number of micro, small and medium enterprises (MSMEs) has had a positive effect on the Indonesian economy. However, the pandemic has suppressed MSME activities in various regions in Indonesia, including MSMEs in Kuningan Regency, one of which is the Family Fried Chicken (FFC) micro business. This article discusses operational, marketing and financial strategies that can be implemented to assist FFC business owners in developing their business. The preparation of these strategies was carried out by the owner of the FFC and a group of third year Prasetiya Mulya University students. In implementing these strategies, students provide assistance for four months online. For students, this activity is part of the Community Development course, which is a four credit course.

##plugins.themes.bootstrap3.article.details##

How to Cite
REBECCA, Yemima Tanya et al. Pendampingan secara Daring untuk Peningkatan Kapabilitas Pelaku Usaha Mikro dan Performa Usaha. Journal Pemberdayaan Masyarakat Indonesia, [S.l.], v. 5, n. 2, p. 205-218, dec. 2023. ISSN 2721-2084. Available at: <https://journal.prasetiyamulya.ac.id/journal/index.php/JPM/article/view/1031>. Date accessed: 22 feb. 2024. doi: https://doi.org/10.21632/jpmi.5.2.205-218.
Section
Articles