Pengaruh Harga dan Suasana Café terhadap Keputusan Pembelian

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PDF (Bahasa Indonesia)
Published Nov 24, 2021
DOI https://doi.org/10.21632/garuda.3.2.136-162

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Dimas Aryo Baskoro
Sekolah Tinggi Pariwisata Bogor, Jl. Curug Mekar No.17, Yasmin. Kota Bogor, Jawa Barat 16113
Farah Mahmudah
Sekolah Tinggi Pariwisata Bogor, Jl. Curug Mekar No.17, Yasmin. Kota Bogor, Jawa Barat 16113

Abstract

Pengaruh harga dan suasana café disinyalir menjadi penentu terhadap keputusan atas pembelian suatu produk. Penelitian ini berguna menganalisis mengenai faktor harga dan suasana cafe terhadap keputusan pembelian konsumen. Dengan penelitian ini maka akan membuktikan apakah pernyataan tersebut dapat diterima atau tidak. Penelitian ini bertujuan untuk mengetahui pengaruh Harga dan Suasana Cafe Terhadap Keputusan Pembelian. Metode penelitian yang digunakan adalah deskriptif dan kuantitatif. Teknik pengumpulan data yang digunakan yaitu dengan membagikan kuesioner kepada 30 responden yang pernah berkunjung ke Klasik Coffee and Breakfast Bogor. Metode pengambilan sampel menggunakan teknik accidental sampling. Hasil penelitian menunjukan bahwa harga dan suasana café mempengaruhi keputusan pembelian sebesar (114.129 > 3,05) dan signifikansi < 0,05 (0.000 <0.05).

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How to Cite
BASKORO, Dimas Aryo; MAHMUDAH, Farah. Pengaruh Harga dan Suasana Café terhadap Keputusan Pembelian. GARUDA (Global Research on Tourism Development and Advancement), [S.l.], v. 3, n. 2, p. 136-162, nov. 2021. ISSN 2721-0375. Available at: <https://journal.prasetiyamulya.ac.id/journal/index.php/Garuda/article/view/623>. Date accessed: 20 apr. 2024. doi: https://doi.org/10.21632/garuda.3.2.136-162.
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Issue
Vol 3 No 2 (2021): Global Research on Tourism Development and Advancement (GARUDA)
Section
Articles
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