Pengaruh Harga dan Suasana Café terhadap Keputusan Pembelian

##plugins.themes.bootstrap3.article.sidebar##

PDF (Bahasa Indonesia)
Published Nov 24, 2021
DOI https://doi.org/10.21632/garuda.3.2.136-162

##plugins.themes.bootstrap3.article.main##

Dimas Aryo Baskoro
Sekolah Tinggi Pariwisata Bogor, Jl. Curug Mekar No.17, Yasmin. Kota Bogor, Jawa Barat 16113
Farah Mahmudah
Sekolah Tinggi Pariwisata Bogor, Jl. Curug Mekar No.17, Yasmin. Kota Bogor, Jawa Barat 16113

Abstract

Pengaruh harga dan suasana café disinyalir menjadi penentu terhadap keputusan atas pembelian suatu produk. Penelitian ini berguna menganalisis mengenai faktor harga dan suasana cafe terhadap keputusan pembelian konsumen. Dengan penelitian ini maka akan membuktikan apakah pernyataan tersebut dapat diterima atau tidak. Penelitian ini bertujuan untuk mengetahui pengaruh Harga dan Suasana Cafe Terhadap Keputusan Pembelian. Metode penelitian yang digunakan adalah deskriptif dan kuantitatif. Teknik pengumpulan data yang digunakan yaitu dengan membagikan kuesioner kepada 30 responden yang pernah berkunjung ke Klasik Coffee and Breakfast Bogor. Metode pengambilan sampel menggunakan teknik accidental sampling. Hasil penelitian menunjukan bahwa harga dan suasana café mempengaruhi keputusan pembelian sebesar (114.129 > 3,05) dan signifikansi < 0,05 (0.000 <0.05).

##plugins.themes.bootstrap3.article.details##

How to Cite
BASKORO, Dimas Aryo; MAHMUDAH, Farah. Pengaruh Harga dan Suasana Café terhadap Keputusan Pembelian. GARUDA (Global Research on Tourism Development and Advancement), [S.l.], v. 3, n. 2, p. 136-162, nov. 2021. ISSN 2721-0375. Available at: <https://journal.prasetiyamulya.ac.id/journal/index.php/Garuda/article/view/623>. Date accessed: 09 mar. 2025. doi: https://doi.org/10.21632/garuda.3.2.136-162.
ABNT APA BibTeX CBE EndNote - EndNote format (Macintosh & Windows) MLA ProCite - RIS format (Macintosh & Windows) RefWorks Reference Manager - RIS format (Windows only) Turabian
Issue
Vol 3 No 2 (2021): Global Research on Tourism Development and Advancement (GARUDA)
Section
Articles
Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Authors who publish with this journal agree to the following terms:
1. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.

cc_license_120

2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.

3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).