Analysis of Information Search Behaviour Based on The Age of Indonesian Outbound Traveler
##plugins.themes.bootstrap3.article.main##
Abstract
This study aims to determine trends in choosing information channels and conducting overseas travel activities with a focus on "Analysis of Information Search Behaviour based on the age of Indonesian Overseas Tourist”. The factors tested in this study are information source search behavior that influences the choice and ease of access chosen as Univariate Variables with classification based on the age of Indonesian tourists planning to go abroad. The research design used is a quantitative approach. The population in this study is the Indonesian population who will plan an overseas trip represented by 200 samples. The technique is nonprobability sampling with non-probability sampling methods, through purposive sampling. The analytical method used is the analysis of the use of Pie chart and the F test (anova analysis). The results showed that there were no differences in the average information source search behavior that influenced the choice and ease of access chosen based on the age characteristics of Indonesian overseas tourist. Personal sources are chosen as sources of information that influence choices because interpersonal communication is the most effective type of communication to change attitudes and opinions. The travel agency was chosen for the ease of access because it provides tangible services to tourists.
##plugins.themes.bootstrap3.article.details##
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Authors who publish with this journal agree to the following terms:
1. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).