Influence of Tourism Product and Service Quality On Consumer Satisfaction
##plugins.themes.bootstrap3.article.main##
Abstract
This study examines the influence of educational tourism product quality and service quality on consumer satisfaction at PT Ekowisata Kreatif Indonesia. Superior products with unique advantages can attract consumer interest, driven by internal motivation to purchase. Understanding product and service quality is essential for tour providers to meet consumer needs and create satisfaction. Using a quantitative approach, the research involved 100 respondents determined through the Slovin formula and selected via simple random sampling. Data analysis employed the Partial Least Square (PLS) method with SmartPLS software, covering measurement models, structural models, and hypothesis testing. Findings revealed that both product quality and service quality significantly affect consumer satisfaction, with service quality showing the strongest influence. This indicates that consumers are highly satisfied with the services offered during educational tours. Overall, the study highlights that maintaining high product and service quality is crucial in enhancing consumer satisfaction within the tourism industry.
##plugins.themes.bootstrap3.article.details##
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Authors who publish with this journal agree to the following terms:
1. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).