Pengaruh Kualitas Pelayanan pada Minat Menginap Kembali di Hotel Salak Bogor

Abstract

The aim of this study is to determine how service quality influences tourists’ interest in revisiting or staying again at a hotel. This study uses a quantitative method by presenting data variables in a structured, comprehensive, valid, and accountable manner. The sample consists of 100 visitors who have previously stayed at Hotel Salak Bogor, selected using a random sampling technique. The results of the study show that good service quality can influence the hotel's room occupancy rate, which in turn impacts the hotel's main revenue derived from room sales/rentals. The level of service quality is also perceived by consumers, which indirectly affects their interest in returning to staying at the hotel in the future. Therefore, the intention to revisit is determined by the quality of service provided to consumers.