Pengaruh Kualitas Produk Terhadap Kepuasan Konsumen Breadtalk Bogor Trade Mall
##plugins.themes.bootstrap3.article.main##
Abstract
Manufacturers always want to provide the best products for consumers. One way to improve product quality to meet consumer satisfaction. This research consists of 2 variables, namely product quality (X) and consumer satisfaction (Y). The purpose of this study was to determine the effect of product quality (X) on customer satisfaction (Y)BreadTalkBogorTrade Mall. This study uses quantitative methods with simple regression analysis techniques that use data collection techniques from questionnaires. For this study using the Lemeshow formula where the number of respondents in this study were 100 respondents and processed using the SPSS program. The samples taken in this study were 100 respondents who had purchased products atBreadTalkBogorTrade Mall. The technique used in this study usespurposive sampling withnon random sampling. The hypothesis testing method shows that product quality has a positive and significant effect on consumer satisfaction (H1 is accepted), this can be shown from the T test day with a significance value below 0.05, which is 0.000.
##plugins.themes.bootstrap3.article.details##
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Authors who publish with this journal agree to the following terms:
1. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).