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Chan, Arianis, Departement of Business Administration, Padjadjaran University Jl. Raya Bandung Sumedang KM.21, Hegarmanah, Kec. Jatinangor, Kabupaten Sumedang, Jawa Barat 45363, Indonesia, Indonesia
Vol 6 No 1 (2023): Indonesian Business Review
- Articles
Analysis of Consumers Rational and Emotional Motives in Making Purchases to Improve Marketing Strategy
Abstract
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