Indonesian Business Review

Volume 6, Number 1, 2023

DOI: https://doi.org/10.21632/ibr.6.1

Articles

Analysis of Consumers Rational and Emotional Motives in Making Purchases to Improve Marketing Strategy

Aldrian Wibowo, Cecep Safa'atul Barkah, Arianis Chan, Pratami Wulan Tresna
PDF

1-14

DOI : https://doi.org/10.21632/ibr.6.1.1-14

Adaptation of Flexible Working System to Support Team Productivity in Pandemic-Changing Situations

Christmy Handiyanto, Denisha Munaf, Ferdian Suria, Indra Syahruzza, Rahajeng Tyas Astari
PDF

15-33

DOI : https://doi.org/10.21632/ibr.6.1.15-33

Impacts of Influencers on Customer’s Purchase Intentions in Instagram

Mohammad Mersa Bayu Wibisono, Handi Prasetyanto, Borsak Sitanggang, Armedya Dewangga, Merry Maryati
PDF

35-48

DOI : https://doi.org/10.21632/ibr.6.1.35-48

Service Marketing, Referral Marketing, and Trust Icon Corporate to Increase Customer Satisfaction

Farhan Arya Indrajaya, Tri Siwi Agustina
PDF

49-60

DOI : https://doi.org/10.21632/ibr.6.1.49-60

Pengaruh Kepemimpinan Transformasional pada Intensi Karyawan Keluar dari Perusahaan

Sumarita Sumarita, Muzakki Muzakki
PDF (Bahasa Indonesia)

61-70

DOI : https://doi.org/10.21632/ibr.6.1.61-70