Indonesian Business Review (IBR) is a peer-reviewed journal published twice a year (January-June, and July-December) by Universitas Prasetiya Mulya. The first issue published in 2018. IBR seeks to publish high-quality, scholarly empirical research articles in business management: strategic management, organization and human resources management, finance management, operations management, entrepreneurship, and organization topics that test, extend, or build theory and contribute to business management practices in Indonesia.
Online ISSN: 2654-6213
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Indonesian Business Review
Volume 6, Number 1, 2023
Analysis of Consumers Rational and Emotional Motives in Making Purchases to Improve Marketing Strategy