Mengelola Equitas Merek (Managing Brand Equity)

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PDF (Bahasa Indonesia)
Published Jan 5, 1997

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Agus W. Soehadi

Abstract

Ekstensi merek adalah penggunaan merek lama untuk produk yang akan diluncurkan. Pendahuluan yang lengkap dapat dibaca di bagian PDF.

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How to Cite
SOEHADI, Agus W.. Mengelola Equitas Merek (Managing Brand Equity). Forum Manajemen, [S.l.], v. 11, n. 65, p. 26-30, jan. 1997. ISSN 2962-5483. Available at: <https://journal.prasetiyamulya.ac.id/journal/index.php/FM/article/view/181>. Date accessed: 25 nov. 2024.
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Issue
Vol 11 No 65 (1997): Forum Manajemen Prasetiya Mulya | Bunga Rampai Manajemen
Section
Articles
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