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<strong>Kajian Branding Indonesia</strong>, [S.l.], v. 4, n. 2, p. 137-149, dec. 2022.
ISSN 2721-2092.
Available at: &lt;<a href="https://journal.prasetiyamulya.ac.id/journal/index.php/kbi/article/view/951" target="_new">https://journal.prasetiyamulya.ac.id/journal/index.php/kbi/article/view/951</a>&gt;. Date accessed: 27 apr. 2024.
doi: <a href="https://doi.org/10.21632/kbi.4.2.137-149">https://doi.org/10.21632/kbi.4.2.137-149</a>.