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<strong>Kajian Branding Indonesia</strong>, [S.l.], v. 3, n. 2, p. 222-247, mar. 2022.
ISSN 2721-2092.
Available at: &lt;<a href="https://journal.prasetiyamulya.ac.id/journal/index.php/kbi/article/view/739" target="_new">https://journal.prasetiyamulya.ac.id/journal/index.php/kbi/article/view/739</a>&gt;. Date accessed: 25 apr. 2024.
doi: <a href="https://doi.org/10.21632/kbi.3.2.222-247">https://doi.org/10.21632/kbi.3.2.222-247</a>.