WIJAYA, Katarina O.; 						SOEHADI, Agus W; 						SUMARLIN, Antonius W..
 Pengaruh Sponsor-Event Congruence dalam Kegiatan Sponsorship Festival Musik terhadap Attitude toward the Brand, Brand Image dan Purchase Intention.
<strong>Kajian Branding Indonesia</strong>, [S.l.], v. 2, n. 2, p. 230-268, dec. 2020.
ISSN 2721-2092.
Available at: &lt;<a href="https://journal.prasetiyamulya.ac.id/journal/index.php/kbi/article/view/605" target="_new">https://journal.prasetiyamulya.ac.id/journal/index.php/kbi/article/view/605</a>&gt;. Date accessed: 19 may 2024.
doi: <a href="https://doi.org/10.21632/kbi.2.2.230-268">https://doi.org/10.21632/kbi.2.2.230-268</a>.