Romy, Reynaldi, Business Management, Universitas Prasetiya Mulya, Jl. R.A. Kartini, Cilandak Barat, Kec. Cilandak, Kota Jakarta Selatan, Daerah Khusus Ibukota Jakarta 12430, Indonesia, Indonesia

• Vol 6 No 2 (2023): Indonesian Business Review - Articles
  The Effects of Korean Celebrities on Millennial & Gen Z Purchase Intention In Indonesia’s Beauty Industry
  Abstract  PDF