Integrasi Strategi Pemasaran untuk Pengembangan UMKM di Kabupaten Kuningan

##plugins.themes.bootstrap3.article.sidebar##

PDF in Press (Bahasa Indonesia)
Published Oct 1, 2026

##plugins.themes.bootstrap3.article.main##

Obadiah Theophilus Hermawan
Universitas Prasetiya Mulya
Muhammad Nanda Setiawan
Universitas Prasetiya Mulya

Abstract

Program Community Development merupakan program pengabdian masyarakat yang diadakan Universitas Prasetiya Mulya di daerah Kabupaten Kuningan, Kecamatan Darma, Desa Jagara. Pada kesemaptan kali ini kelompok KUM067 membantu UMKM Nindy Cookies and Snacks dalam bidang pemasaran, khususnya dengan menggunakan pengembangan logo, e-commerce, serta perbaikan pembukuan. Selain itu, tim penulis juga berkesempatan untuk melakukan pengabdian kepada masyarakat sekitar daerah Desa Jagara, khususnya di SD dan SMK Jagara, serta pembuatan KIA dan IKD untuk warga Jagara yang berdomisili Kuningan. Pada artikel ini, tim penulis berhasil menunjukan bahwa upaya-upaya yang telah dilakukan untuk membantu UMKM Nindy Cookies and Snacks sangat efektif.

##plugins.themes.bootstrap3.article.details##

How to Cite
HERMAWAN, Obadiah Theophilus; SETIAWAN, Muhammad Nanda. Integrasi Strategi Pemasaran untuk Pengembangan UMKM di Kabupaten Kuningan. Jurnal Pengembangan Masyarakat dan Kewirausahaan, [S.l.], v. 2, n. 2, p. in press, oct. 2026. ISSN 3089-8269. Available at: <https://journal.prasetiyamulya.ac.id/journal/index.php/JPMK/article/view/1534>. Date accessed: 05 oct. 2026.
ABNT APA BibTeX CBE EndNote - EndNote format (Macintosh & Windows) MLA ProCite - RIS format (Macintosh & Windows) RefWorks Reference Manager - RIS format (Windows only) Turabian
Issue
Vol 2 No 2 (2026): Juli-Desember 2026
Section
Articles
Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

An objective of the JPMK is to promote the wide dissemination of the results of systematic scholarly inquiries into the broad field of Entrepreneurship, Business management, and Family Business. Permission is hereby granted to reproduce any of the contents of the journal for use in courses of instruction, as long as the source and JPMK copyright are indicated in any such reproductions.

Written application must be made to the Managing Editor for permission to reproduce any of the contents of the journal for use in other than course of instruction e.g., inclusion in books of readings or in any other publications intended for general distribution. In consideration for the grant of permission by the journal in such instances, the applicant must notify the author(s) in writing of the intended use to be made of each reproduction. Normally, the journal will not access a charge for the waiver of copyright.

Except where otherwise noted in articles, the copyright of articles in the journal has been transferred to the JPMK. Where the author(s) has (have) not transferred the copyright to the JPMK, the applicant must seek a permission to reproduce (for all purpose) directly from the author(s).

Creative Commons License
JPMK is licensed under a Creative Commons Attribution 4.0 International License.