Transformasi Digital dan Optimalisasi Operasional UMKM Arkandhiya Cake & Co di Tangerang
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Abstract
Abstract
One of the key steps to enhancing the competitiveness of MSMEs in the modern era is digital transformation. This article examines the efforts of Arkandhiya Cake & Co, an MSME based in Tangerang, to optimize its business through the implementation of digital transformation strategies, with a particular focus on marketing and bookkeeping. Simple digital technologies, such as online marketing platforms and bookkeeping applications, were employed to facilitate business operations. To make products more attractive and reach a wider audience, the creation of digital catalogs, new packaging, and the implementation of a pre-order system can be used to support. The results of this approach demonstrate significant improvements in operational efficiency and expanded market access for the MSME. This study highlights the importance of tailored digital strategies that address the unique needs of MSMEs to foster business growth and sustainability.
Abstrak
Salah satu langkah penting dalam meningkatkan daya saing UMKM di era modern adalah transformasi digital. Artikel ini mengkaji tentang upaya Arkandhiya Cake & Co, sebuah UMKM di Tangerang, untuk mengoptimalkan bisnisnya dengan menerapkan strategi transformasi digital, dengan penekanan khusus pada bagian pemasaran dan pembukuan. Untuk memudahkan operasi bisnis, teknologi digital sederhana seperti platform pemasaran online dan aplikasi pembukuan digunakan untuk mendampingi. Untuk membuat produk menjadi lebih menarik dan dapat menjangkau lebih banyak audiens, pembuatan katalog digital, kemasan baru, dan penerapan sistem pre-order dapat digunakan untuk mendukung. Hasil dari metode ini menunjukkan bahwa UMKM mengalami peningkatan yang signifikan dalam efisiensi kerja mereka dan juga memperoleh akses ke pasar yang lebih luas. Studi ini menegaskan bahwa strategi digital yang disesuaikan dengan kebutuhan unik UMKM untuk mendukung pertumbuhan dan keberlanjutan bisnis mereka sangat penting.
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