Meningkatkan Brand Awareness dan Penjualan Sparepart dengan Strategi Digital di Acil Jaya Motor

Abstract

The mentoring program for UMKM, aimed at enhancing brand awareness and optimizing social media and e-commerce for Acil Jaya Motor, is expected to help expand the partner's business. The main method applied involves hands-on engagement through the 2024 Community Development initiative organized by Prasetiya Mulya University. The activity is carried out in stages, including preparation, open discussions, assistance with logo creation, support in production activities, help with setting up e-commerce and social media accounts, product photography guidance, support in managing e-commerce platforms and social media, and marketing assistance. The expected outcomes include increased brand awareness, improved knowledge and skills of the partner regarding both online and offline marketing strategies, expanded market reach, and increased sales revenue for Acil Jaya Motor's spare parts. Marketing strategies through the optimization of logos, e-commerce platforms, and social media have proven effective in enhancing brand awareness, broadening market reach, and boosting sales revenue. Thus, it can be concluded that this program has delivered positive and significant results in the growth and progress of Acil Jaya Motor SME in facing the challenges of globalization and digitalization.