Pengembangan Identitas dan Branding UMKM Siwang82 dalam Aspek Pemasaran
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Abstract
The community entrepreneurship empowerment program (Community Development 2024) aimed primarily to elevate Siwang82 MSMEs. Despite being established for nearly nine years and recognized by various Indonesian ministers, as well as being featured in numerous events and activities, the Siwang82 brand remains relatively unknown to the people in Kuningan. The empowerment efforts in this service activity involved redesigning the Siwang82 business stickers and logo. The outcome of the rebranding of the Siwang82 brand is that the brand is better known in Kuningan, increasing product marketing, and increasing partner business sales.