Pendampingan dan Pengembangan Wisata UMKM di Desa Bojong, Kramatmulya, Kuningan

Abstract

The Community Development Program in the Creative Economy Village of Bojong, Kramatmulya, Kuningan, is an initiative by students from Universitas Prasetiya Mulya aimed at enhancing the tourism and SME potential in the village. This program focuses on four key aspects: the establishment of the Tourism Awareness Group (Pokdarwis), diversification of tourism packages, optimization of social media marketing, and the creation of a tourist administration system. Pokdarwis was formed to increase community participation and awareness in managing tourism potential sustainably. The diversification of tourism packages aims to offer diverse tourism experiences to attract more visitors. Social media marketing optimization enhances Bojong Village’s exposure to a broader market. The tourist administration system was developed to improve the efficiency of managing tourist data and services. Through a participatory and collaborative approach, this program aims to raise community awareness of the village's tourism potential, strengthen destination management, and boost Bojong Village’s appeal to tourists. The expected outcome is a contribution to local economic growth and sustainable tourism development in Bojong Village, Kramatmulya.