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 Hubungan E-Wom, Consumer Ethnocentrism, Brand Equity  dan Purchase Intention pada Sepatu Merek Indonesia.
<strong>Kajian Branding Indonesia</strong>, [S.l.], v. 5, n. 1, p. 67-83, may 2023.
ISSN 2721-2092.
Available at: &lt;<a href="https://journal.prasetiyamulya.ac.id/journal/index.php/kbi/article/view/983" target="_new">https://journal.prasetiyamulya.ac.id/journal/index.php/kbi/article/view/983</a>&gt;. Date accessed: 23 nov. 2024.
doi: <a href="https://doi.org/10.21632/kbi.5.1.67-83">https://doi.org/10.21632/kbi.5.1.67-83</a>.