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Kajian Branding Indonesia, [S.l.], v. 3, n. 1, p. 56-86, june 2021.
ISSN 2721-2092.
Available at: <https://journal.prasetiyamulya.ac.id/journal/index.php/kbi/article/view/708>. Date accessed: 11 dec. 2024.
doi: https://doi.org/10.21632/kbi.3.1.56-86.