Wijaya, Katarina O., 		Soehadi, Agus W, AND 		Sumarlin, Antonius W..
" Pengaruh Sponsor-Event Congruence dalam Kegiatan Sponsorship Festival Musik terhadap Attitude toward the Brand, Brand Image dan Purchase Intention" <em>Kajian Branding Indonesia</em> [Online], Volume 2 Number 2 (31 December 2020)