Wijaya, Katarina O., Agus W Soehadi, & Antonius W. Sumarlin. " Pengaruh Sponsor-Event Congruence dalam Kegiatan Sponsorship Festival Musik terhadap Attitude toward the Brand, Brand Image dan Purchase Intention." Kajian Branding Indonesia [Online], 2.2 (2020): 230-268. Web. 19 May. 2024