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<strong>Kajian Branding Indonesia</strong>, [S.l.], v. 1, n. 1, p. 103-139, nov. 2019.
ISSN 2721-2092.
Available at: &lt;<a href="https://journal.prasetiyamulya.ac.id/journal/index.php/kbi/article/view/39" target="_new">https://journal.prasetiyamulya.ac.id/journal/index.php/kbi/article/view/39</a>&gt;. Date accessed: 06 may 2024.
doi: <a href="https://doi.org/10.21632/kbi.1.1.103-139">https://doi.org/10.21632/kbi.1.1.103-139</a>.