Reksoprawiro, Ricky, Gabriella Scarlett, Alexander Joseph Ibnu Wibowo, & Novi Amelia.
" Consumer Culture Theory:  Hubungan Timbal Balik antar Social Operant Resources dan Operand Resources dalam Studi Empiris McDonald’s Indonesia." <em>Kajian Branding Indonesia</em> [Online], 2.1 (2020): 132-161. Web. 23 Nov. 2024